# FlowBrand Project Brief

Use this checklist to prepare for diagnosis and agree the engagement scope. Share public or authorized material only. Do not include passwords, API keys, customer personal data or confidential formulas.

## 1. Company and products
- Company and brand names, website:
- Main products, ranges and applications:
- Business model: OEM / ODM / B2B / DTC / other:
- Current export markets, channels and team roles:

## 2. The business decision
- New brand, repositioning, market entry or consistency:
- Three priority problems:
- Stage goals, available resources and decision owner:

## 3. Markets and buyers
- Priority countries or regions:
- Purchasing and end-user roles:
- Buying situations, selection criteria and common objections:
- Anonymized customer feedback available for review:

## 4. Competition and differentiation
- 3–5 competitor references and links:
- Why customers choose you:
- Verifiable product, service and supply-chain strengths:

## 5. Evidence and brand assets
- Public product specifications, certifications, tests or patents:
- Approved case studies and third-party feedback:
- Existing logo, brand guide, terminology, website and sales material:
- Confirmed brand facts and claims awaiting verification:

## 6. Desired deliverables
- Needed: diagnosis / Brand Canvas / positioning and Message House / verbal and visual brief / brand guidelines / activation roadmap:
- Priority touchpoints: website / product pages / social / video briefs / sales materials / exhibition materials:
- Required languages and available local reviewers:
- Budget range and target milestones (for scoping, not a delivery guarantee):

## 7. Review and handoff
- Who verifies product facts and technical claims:
- Who approves brand strategy and visual direction:
- Who owns ongoing content, marketing and measurement:
- Existing data or reports available:

Agree deliverables, design depth, research access, execution responsibilities and acceptance criteria before work begins.